The Best Days and Times to Post on Social Media

social media TikTokFacebook:

  • Wednesday: 11 a.m. to 1 p.m. and 2 p.m.
  • Friday: 9 a.m. to 11 a.m.


  • Monday, Wednesday, Friday: 11 a.m. to 1 p.m.; 7 p.m. to 9 p.m.


  • Tuesday, Wednesday, Thursday: 7:45 a.m. to 10:45 a.m.; 12:45 p.m. to 5:45 p.m.

X (formerly Twitter):

  • Weekdays: 7 a.m. to 9 a.m.; 5 p.m. to 6 p.m.


  • Weekdays: 12 p.m. to 4 p.m.
  • Weekends: 9 a.m. to 11 a.m.


  • Daily: 6 p.m. to 10 p.m. with a peak at 9 p.m.


  • Weekdays: 8 a.m. to 11 a.m.


  • Weekdays: 8 p.m. to 11 p.m.
  • Weekends: 2 p.m. to 4 p.m.


Please note that the aforementioned days and times are based on Eastern Standard Time (EST). If you're targeting an audience outside this time zone, adjust your posting schedule accordingly. Always consider the primary time zone of your target demographic and utilize analytics tools to pinpoint when they're most active on social media.


When you're competing for the attention of the overwhelmed and highly distracted public, timing is everything. Just as a seasoned book author meticulously chooses the right words to captivate their readers, so too must they select the ideal moment to share their work on social media. For small business owners, non-profit leaders, and budding entrepreneurs, understanding the best times to post is akin to unlocking a secret formula for success.

Now, you might be wondering, "When exactly is the golden hour to share my content?" The answer, dear reader, is both simple and complex.


Facebook: The Social Giant's Prime Time

For Facebook, the general consensus is that weekdays, particularly Wednesday through Friday, see the highest engagement. Aim for the hours between 9 am and 1 pm. However, remember that while these times might be a good starting point, the true magic lies in understanding your unique audience. After all, a book author promoting their latest mystery novel might find a different sweet spot compared to a non-profit rallying for a cause.


Instagram: A Visual Feast Awaits

Instagram, the realm of visuals, tends to buzz with activity from Tuesday to Friday, 10 am to 3 pm. But here's a nugget of wisdom: if you're promoting a book or a product, consider posting on Thursdays. It's a day when users are often more receptive to discovering new content.


LinkedIn: Where Professionals Mingle

For those targeting professionals, LinkedIn is your playground. The best times? Tuesday through Thursday, between 9 am and noon. It's when professionals take a breather, often seeking insightful content to fuel their day.


X (formerly Twitter): The Rapid-Fire Realm

Ah, X! The platform formerly known as Twitter. For this fast-paced network, weekdays in the early morning (7 am to 9 am) or late afternoon (5 pm to 6 pm) are optimal. But a word to the wise: X's landscape is ever-evolving, so flexibility is key.


YouTube: Master Library of User-Created Video Content 

Whether you're posting a promo video or a how-to video, or just uploading a cute video of a cat, the best times are between 12 p.m. to 4 p.m. on weekdays and 9 a.m. to 11 a.m. on weekends.


TikTok: Gen Z's Favorite Platform

This platform, known for its short, engaging videos, sees the most activity from 6 p.m. to 10 p.m. daily, with a notable peak at 9 p.m.


Reddit: Subs for Nearly Every Topic

A hub for discussions and niche communities, the best times to engage are from 8 a.m. to 11 a.m. on weekdays.


Pinterest: Where Dreams Take Flight

Weekends are golden for Pinterest, especially Saturday mornings and Friday evenings. It's when dreamers and planners are most active, seeking inspiration for their next project or adventure.


A Word of Caution

If you want the best results - the key is to KNOW YOUR AUDIENCE. 

While these guidelines offer a solid foundation, it's crucial to remember that the best times to post can vary based on your specific audience. Whether you're a book author promoting your latest masterpiece or a small business owner showcasing a new product, analyzing the performance of your posts is paramount. Dive deep into analytics, understand your audience's habits, and adjust accordingly.

If you're aiming to engage school teachers, your optimal posting times will differ significantly from those of a restaurant or retail employee who frequently checks their phone throughout the day, catching up on social media during breaks.

In conclusion, the Internet is much like a grand symphony. To truly resonate with your audience, you must not only play the right notes but also master the rhythm. So, as you embark on your journey of promoting and sharing, remember that timing, much like in life, is everything. Happy posting!