Norman Cross Country

Dear Scott,

I first want to apologize for the delay in my response. In addition to my existing workload, I have been heavily involved in the expansion of my business, forming a skilled team, and updating our procedures and systems to provide better and faster service. This significant undertaking has already spanned several weeks and isn’t yet complete. As I bring on new talent to assist, it will affect my pricing, making it difficult to give exact prices for services until the team and new systems are in place.

To offer greater flexibility, I am implementing a new tiered pricing system. Each tier provides more comprehensive services and higher quality. The tiers are as follows:

• Essential Services – For budgets $500 or less
• Standard Services – For budgets between $500 and $1000
• Premium Services – For budgets between $1000 and $5000
• Elite Services – For budgets exceeding $5000

This new tier system, not yet officially announced, aims to provide clarity and transparency regarding the quality and value of services. The exact cost for your projects will depend on the services and features you desire, as well as the level of customization.

To compile this proposal, I based the prices on a combination of the existing rates and anticipated new prices. Some services that previously had separate charges will now be included, and vice versa. I have applied two discounts on the totals, which are detailed below.

Over the next month or so, I will post new flat-rate prices, but I will honor the prices shown in this proposal for up to 60 days.

From your email, I understand you have two domain names: normancrosscountry.com and normantrack.com. This proposal focuses on the cross country website, since you requested an estimate for it first. Given that I am unsure of your precise budget, this proposal covers the services in the Essential and Standard pricing tiers. No matter which tier best suits your budget, we can deliver a professional, fast, and secure website that you’ll be proud of. We take pride in our flexible pricing and quality services that aim to provide lasting value.

I genuinely apologize for the length of time it took to get back to you. The past several weeks have been challenging as I have navigated these significant, but necessary, changes.

Thank you for considering Making The Impact LLC for your website design needs. We are confident that we can provide an excellent website that delivers the professionalism and features you seek.

This proposal includes detailed estimates based on the different levels of service that we provide. These services encompass new website creation, domain name setup, website and email hosting, and ongoing maintenance.

We see ourselves as partners in your success and strive to deliver solutions that align with your goals and budget. We look forward to discussing this proposal further and fine-tuning it according to your needs.

Kind regards,

Melissa (Lisa) Li
Owner
Making The Impact LLC

Company Overview

Founded in 2018 and headquartered in Norman, Oklahoma, Making The Impact LLC offers a suite of digital services – including web design, web development, graphic design, marketing, and video editing. We specialize in creating brand new, high-quality websites, and offer comprehensive hosting and domain name registration services.

While we operate primarily remotely, we maintain the flexibility to meet with clients in the Norman and Oklahoma City area. Our flexible operating model allows us to reduce overhead costs and offer our high-quality services at more affordable prices. As a testament to our commitment to integrity and quality, we are accredited by the BBB.

We are dedicated to providing superior customer service, with a client portal for easy progress checks and support ticket submissions. We also offer flexible pricing options, working with clients with both big and small budgets. Our mission to make a positive impact extends to our community, where we’ve donated websites to non-profits and ministries that serve the homeless, and launched OKHomeless.com, a resource for low-income people in crisis.

At Making The Impact LLC, we value transparency, honesty, and client satisfaction above all else. We provide ongoing support and offer a hassle-free withdrawal process for our services. Our aim is not just to make a profit, but to see our clients thrive because their success is our success.

About Us

Making The Impact LLC, based in Norman, Oklahoma, is a dedicated provider of professional web design, graphic design, and digital marketing services, including SEO, email marketing, and logo design. We also offer website hosting services, domain name registration, and website maintenance.

Founded in 2018, our mission is to empower small businesses, entrepreneurs, non-profits, and ministries by providing affordable, high-quality digital services. We believe in offering custom, cost-effective solutions, honesty, transparency, and a client-first approach. Our aim is to make a meaningful difference in the lives of those we serve and help our clients succeed in their ventures.

With Making The Impact LLC, you’re not just getting a service provider, but a partner dedicated to your success.

Executive Summary

This proposal is for the creation of a new website built from the ground up, tailored specifically to your needs. Our approach focuses on creating a user-friendly, mobile-responsive website that engages your track team, parents, kids, and others seeking information about the team and while staying consistent with the school’s athletic teams branding. Additionally, we can take care of the domain names, website hosting, and maintenance, providing you with a comprehensive, hassle-free solution to establish your online presence.

By partnering with us, you can expect a website that not only looks good but also meets your needs and your budget. This proposal further outlines our proposed services, timeline, costs, and anticipated results.

We invite you to explore this proposal to understand how Making The Impact LLC can support you in achieving your online goals.

Project Summary

This project revolves around designing and launching a new website for your cross country track team. The objectives include creating a unique, user-friendly website design, setting up the domain name settings, providing reliable website and email hosting services, and maintaining the website on an ongoing basis.

Based on the assessment of the Tiger Sports website, the website features we believe you would be most interested in are:

• Embedding a Google calendar on the website that shows the current and upcoming events
• Photo gallery to show the team and/or state championships
• Embedding PDFs of relevant athletic documents
• Embedding the athletic school news
• Contact form
• Track sign up form

Features not included in the proposal that you might want to consider are:

• Email sign up for parents and spectators to get updates about the track meets
• Social media feed integration
• Page or section for sponsors or partnerships, with instructions for how to become a sponsor/partner and a form to sign up
• Integration with a fundraising or donation platform
• Link or integration with school shop to buy branded school merchandise

As the project progresses, the specifics may be refined in collaboration with you, ensuring a website that delivers the desired functionality and matches your team’s branding.

Recommended Website Structure

In evaluating the existing athletics website and considering the pages that would be most useful to parents and students, we recommend the website have the following pages:

1. Homepage: An inviting and informational page that serves as the gateway to other sections of the website. It could highlight upcoming events or news.
2. About: Information about the team, including its history, mission, and any significant achievements.
   • Information: A section that includes any other important info for parents and athletes, such as registration forms, training guides, dietary suggestions, etc.
   • Team Roster: Introduce the team members with photos, names, and possibly short bios or statistics.
   • Photo Gallery: A place to showcase images from meets, practices, and other team-related events.
3. Calendar: A dedicated page where upcoming meets and events are shown on the calendar. This can be a Google calendar that is embedded on the page, or another event calendar solution.
4. News: A page for posting results from past meets and news updates related to the team. The school’s athletic news could also be embedded on the page.
5. Directions: Information and maps to event locations. Maps to the locations could be embedded on the page with a link to directions.
6. Contact: A page with contact information for coaches and any relevant staff, as well as a form for easy email inquiries.
7. Resources: A page to place relevant external links, such as to the main school website or related athletic programs.

If this structure is used, the website would have ten primary pages. The main navigation would have the links: Home, About, Calendar, News, Directions, Contact, and Resources. The pages listed under the About page could be shown on the navigation as a submenu or shown as buttons or links on the About page.

Scope of Work

In our quest to meet your needs, we aim to provide you with a comprehensive and tailored approach to your website design project. This section outlines the goals and objectives, project deliverables, timeline and milestones, as well as key activities that will define this project.

Project Goals and Objectives

Our primary goal in this project is to build a new website that provides the desired functionality, creates a positive user experience, and has aesthetic appeal. We aim to accomplish the following objectives:

1. Implement a modern, mobile-friendly design.
2. Use intuitive website navigation and site structure for enhanced user experience.
3. Optimize website loading times and overall performance with image compression and website caching tools.
4. Design the website to match the school’s existing branding and styles, while creating a modern and professional look that will appeal to students and parents alike.
5. Make the information easy to find across devices.
6. Provide and enable the necessary integrations and support for the various embedded resources needed on the site (ie. athletic news, Google calendar, etc.).

Project Deliverables

At the end of this project, you can expect the following deliverables:

• A fully designed, mobile-friendly, and optimized website.
• Tutorials with optional training on how to update and maintain the website.
• 30 days post-launch support to address any issues.
• Core website updates and security that are included with our annual website hosting.
• Maintenance plan options for providing content updates and changes on an ongoing basis.

Timeline and Milestones

The projected timeline for the website redesign project is as follows:

• Project kickoff meeting: Week 1
• Website design and layout approval: Week 2-3
• Website development and testing: Week 4-6
• Website launch: Week 7
• Post-launch support: Week 8-11

Please note that these are tentative dates and may change based on feedback rounds and additional requirements.

Key Activities

The following key activities will be undertaken during the project:

• Initial Consultation: To understand your specific needs and expectations from the design.
• Design Phase: Create initial designs and layouts for your approval.
• Development Phase: Build the approved design, incorporating necessary features and functionality.
• Testing Phase: Check the website’s performance, mobile responsiveness, and functionality.
• Deployment Phase: Make the website live and monitor for any issues.
• Support Phase: Provide post-launch support for a smooth transition.

We prioritize clear, consistent communication and proficient project management to ensure everything is executed smoothly and on schedule. You will be able to monitor progress on your project, submit support tickets if issues ever arise, and access your project files and login information using our support site at makingtheimpact.net.

We look forward to transforming your website into a dynamic and engaging platform that not only resonates with your brand but also contributes effectively towards your goals.

Project Approach

To ensure the success of your website, we employ a systematic, phased approach that allows us to deliver the best possible results while adhering to the established timeline and budget. Our process consists of the following stages:

1. Planning Phase: We develop a detailed project plan, outlining the website’s structure, key features, and functionalities. At this point, we will also finalize the project timeline and establish milestones.
2. Design Phase: We will create wireframes and prototypes for your review and approval. We will collaborate closely with you during this stage to ensure the design aligns with your vision and brand identity.
3. Development Phase: After the design has been approved, our development team will begin coding your website, incorporating all the necessary features and functions. We will also ensure that the website is mobile-friendly and optimized for search engines.
4. Testing and Quality Assurance: Before launch, we will conduct extensive testing to ensure that your website functions correctly across various devices and browsers. We will also fine-tune performance for optimum speed and efficiency.
5. Launch and Post-Launch Support: Once testing is complete and you’re happy with the final product, we’ll go live. Following the launch, we provide ongoing support to ensure a smooth transition and help you manage any teething problems.

We are confident that this approach will result in a website that not only meets your specifications but also provides a superior user experience and contributes to your business growth.

Services Offered

Our expertise spans across a range of digital services designed to provide your organization with a distinct and compelling online presence. Our services encompass website design, web hosting, domain name setup, and ongoing maintenance—each tailored to your specific needs.

Service Packages

WEBSITE DESIGN

We specialize in creating bespoke WordPress websites. Our designs are not just visually appealing but also functional, user-friendly, and responsive across various devices. We aim to deliver a website that accurately reflects your organization’s brand and meets your audience’s needs. The design process is a collaborative one; we work closely with you to ensure the website aligns with your vision and expectations.

Our website design services include access to the Beaver Builder page builder. This intuitive tool provides an array of customization options and features to help us create a unique and personalized website for you. We also utilize a professional form builder plugin for creating various forms, such as contact and sign-up forms, on your website. Access to these tools comes at no additional cost, and you will not be burdened with an annual subscription fee as we incorporate these tools in our design process.

Our Website Design services range from Essential to Elite, each offering different levels of customization. Whether you need a simple, clean design or a highly customized website with advanced features and graphics, we have a package tailored to meet your needs and budget.

WEBSITE HOSTING WITH DOMAIN SETUP

We offer reliable website hosting services on a shared server, suitable for most basic websites. This service includes domain name setup, regular updates, security monitoring, and troubleshooting. We also provide email account setup with your domain name, enhancing your organization’s professional image.

Our website hosting service guarantees your website’s optimal performance and security. It includes data backup and recovery options to safeguard your website data from unexpected occurrences. We ensure your website is always up and running, providing a consistent and seamless experience for your visitors.

ONGOING MAINTENANCE

To keep your website running smoothly and efficiently, we offer ongoing maintenance services. This includes regular content updates, performance checkups, bug fixes, and feature additions, ensuring your website remains fresh, relevant, and up-to-date.

The level of our maintenance services varies from basic to extensive, depending on your needs and budget. Our basic package covers necessary updates and security monitoring, while our extensive package includes content updates, performance optimization, SEO monitoring, and more. We believe in flexibility and will work closely with you to create a maintenance plan that best fits your needs.

Pricing Overview

The total cost of our services depends on the specific packages you select and any additional requirements you may have. Below, we’ve provided a brief overview of our starting prices for the core services included in this project.

Pricing Packages

Website Design Package

Our pricing for website design services starts at $299 for the Essential tier and scales up depending on the level of customization desired.

• Essential Design – $299: Our entry-level package is perfect for startups or small businesses that need a solid online presence without too many frills. We will set up a WordPress site, perform a simple installation, apply an existing theme (we provide a free theme), and create up to five pages with your content and images, all structured in an appealing and user-friendly layout. If you need more than five pages, additional pages can be created for just $20 each. For only $120 more, we offer minor customization options, such as altering default theme styles, making basic modifications to the website’s appearance, adding a simple background video, or introducing simple animation effects to page elements. This tier is all about getting you online quickly with a professional and functional website.
• Standard Design – $599: The standard package takes the essential design services a step further. Not only do we include everything from the Essential tier, but we also offer a greater level of customization. This might include refining color schemes, typographies, and layouts to better match your brand identity, optimizing the user interface for enhanced usability, or integrating social media and blog pages. This package aims to give your website a more personalized feel that aligns more closely with your brand ethos.
• Premium Design – $1499: The premium package offers advanced customization options. We start with an existing WordPress theme (either one we provide or one of your choosing) and then modify it significantly to create a customized child theme. This may involve advanced layout modifications, integration of complex features such as e-commerce, membership portals, or event calendars, or implementation of interactive elements such as custom forms or live chats. The Premium Design is ideal if you want a more unique website with added functionality that stands out from the competition.
• Elite Design – $2499: The ultimate package for businesses wanting a fully unique and branded website, the Elite Design tier offers complete customization. We will design and develop a custom WordPress theme from scratch, tailored to meet your exact specifications. This means every element, from the layout to the fonts, colors, and functionality, will be customized to suit your needs and brand. Whether you want an innovative navigation experience, custom-built interactive features, or specialized plugins, the Elite Design tier makes it happen. Your website will not only be unique and fully attuned to your brand, it will also offer the kind of user experience that leaves a lasting impression.

Website Hosting with Domain Name Setup

Our basic website hosting service, including domain name setup, starts at only $49 per year.

• Essential Shared Hosting – $49/year: Starting at $49/year, for very simple websites that are one to 3 pages and that have limited features. With this plan, you can host one small website. It also comes with domain name setup, basic server maintenance, and hosting for up to 3 email accounts.
• Standard Shared Hosting – $99/year: Starting at $99/year, our Standard Shared Hosting is ideal for small businesses, startups, and personal websites with low to moderate traffic. This package includes 24/7 server monitoring, automated backups, updates, and security checks. With our standard shared hosting, you can host unlimited websites and email accounts as long as it does not exceed 10 GB of total storage. It also comes with domain name setup and basic server maintenance.
• Premium Shared Hosting – $199/year: Starting at $199/year, the Premium Shared Hosting package offers all the benefits of the standard package, but with support for more resource heavy websites and email accounts. It is designed for growing businesses with moderate traffic, and who require additional resources and performance.
• Cloud Hosting – $299/year: Starting from $299/year, our Cloud Hosting package is for websites with high traffic or businesses that require exceptional performance, scalability, and robustness. This package offers lightning-fast load times, automated scaling to handle traffic surges, and redundancy to ensure your site remains online even if one server goes down. Pricing varies based on your specific needs and resources used.

Ongoing Website Maintenance

Our standard ongoing maintenance services start at $29 per month, with options for more comprehensive maintenance packages available.

• Essential Maintenance – $29/month: Our Essential Maintenance package is perfect for websites that require occasional updates. It includes up to 3 edits per month, which can be simple changes to the website content, graphics, theme, etc. With this service, we can add a blog post to your website, change or add an image or video to your website, or make simple modification to the navigation of the website.
• Standard Maintenance – $75/month: The Standard Maintenance package is suited for websites that require regular updates. This package includes up to 10 edits per month and offers all the benefits of the Essential Maintenance package. It also includes basic SEO monitoring to ensure the site remains optimized for search engines, and monthly reports on website performance.
• Premium Maintenance – $180/month: Our Premium Maintenance package is designed for businesses that require frequent website updates. It includes up to 30 edits per month, making it ideal for daily changes and updates. Along with the services provided in the Standard Maintenance package, the Premium package also includes priority support and weekly performance and SEO reports.
• Elite Maintenance – $299/month: The Elite Maintenance package is our most comprehensive offering. It provides unlimited edits and updates each month. In addition to the services provided in the Premium Maintenance package, the Elite package offers dedicated support, advanced SEO monitoring and improvements, daily website performance monitoring and reports, and emergency site restoration in case of any unforeseen issues.

Each of these packages ensures that your website stays updated, optimized, and secure. Whether you’re simply refreshing your content occasionally or updating your site daily, we have a package tailored to your needs.

* Please note that “edits” refer to individual changes such as updating a text block, changing an image, adding a blog post, etc. Major changes like overhauling a webpage or adding new functionality may count as multiple edits or may not be included in these packages.

Cost Breakdown

We appreciate the opportunity to propose website design and maintenance services for your needs. As a high school coach, we understand that your website needs to be dynamic, engaging, and user-friendly, while remaining cost-effective.

The pricing presented below offers three distinct solutions. Each solution is crafted to offer varying levels of functionality and customization to suit your unique requirements. While our Essential package offers the basics to get you online, our Standard and Premium packages add more customization and features to help you effectively communicate with your audience and manage your content.

In each of these solutions, our focus is to provide a comprehensive service that takes into account not just the initial design and setup, but also ongoing maintenance and updates, ensuring your website stays relevant and continues to serve your needs effectively.

Please note, the costs presented are estimates based on your described needs and our understanding of the complexity of the tasks. We are more than willing to work with you to refine these packages based on your feedback and any additional requirements that may arise as we move forward.

SOLUTION #1

• Essential Design: $299
• Standard Website Hosting: $99/year
• Contact Form: Included in Design
• 5 Additional Pages: $100 ($20/page)
• Google Calendar Integration: Included in Design
• PDFs Embedded on Site: $25
• Photo Gallery with Basic Image Editing and Optimization (up to 50 images, additional at $3 each): $75

Subtotal: $598
Non-Profit Discount (15%): – $89.70
Referral Discount (5%): – $29.90
Total: $478.40

SOLUTION #2

• Essential Design: $299
• Basic Customization: $120
• Standard Website Hosting: $99/year
• Contact Form: Included in Design
• 5 Additional Pages: $100 ($20/page)
• Google Calendar Integration: Included in Design
• PDFs Embedded on Site: $25
• Photo Gallery with Basic Image Editing and Optimization (up to 50 images, additional at $3 each): $75

Subtotal: $718
Non-Profit Discount (15%): – $107.70
Referral Discount (5%): – $35.90
Total: $574.40

SOLUTION #3

• Essential Design: $299
• Basic Customization: $120
• Standard Website Hosting: $99/year
• Contact Form: Included in Design
• Track Sign Up Form: $50
• 5 Additional Pages: $100 ($20/page)
• Google Calendar Integration: Included in Design
• PDFs Embedded on Site: $25
• Photo Gallery with Basic Image Editing and Optimization (up to 50 images, additional at $3 each): $75

Subtotal: $768
Non-Profit Discount (15%): – $115.20
Referral Discount (5%): – $38.40
Total: $614.40

You can pair any of these solutions with our maintenance packages to have us make edits to your website on an ongoing website, or we also offer free training to help you learn how to edit your website yourself.

Discounts

We at Making The Impact LLC recognize the important work that schools and non-profit organizations do for our community. To show our support and appreciation, we’re pleased to offer a 15% discount on our services to all registered non-profit organizations. This discount applies to all the services we provide, whether it’s a website design or an ongoing maintenance package.

We understand that budgets can be tight in the non-profit sector, and we’re committed to helping you create an effective online presence that supports your mission and goals without breaking the bank. With this discount, we hope to make our services more accessible to organizations that are making a real difference in our community.

Furthermore, we also believe in rewarding client loyalty and the power of referrals. If you have been referred to us by one of our existing clients, we would like to extend a thank you in the form of a 5% discount on our services.

It’s our way of showing gratitude for the trust you have placed in us and for the expansion of our community through your connections. The referral discount can be combined with the non-profit discount, allowing you to take advantage of a total of up to 20% off our services.

Please feel free to get in touch with us if you have any questions about our discount policies or if you’d like a detailed quote tailored to your specific needs. We’re here to help!

Payment Terms

We provide flexible payment options. Depending on the nature and total cost of your project, we may be able to divide your total into two or more payments. We also provide a list of recommended lenders and financial resources on our website for those interested in third-party financing options.

For projects costing less than $1,000, we typically require payment upfront unless you have made payment arrangements with us. For projects over $1,000, we require a 50% down payment before services are rendered. We accept various forms of payment including credit cards, PayPal, Goldbacks, Bitcoin, Dogecoin, cash, checks, and money orders.

Pricing Options

In addition to our standard packages, we offer optional add-on services, such as graphic design, video editing, and more. We also offer guidance and training to your team on how to manage your new website, adhere to SEO best practices, and maintain digital marketing strategies for an additional fee. After the project’s completion, we provide ongoing support with different service levels to suit your needs.

We Stand By Our Work

We always strive to do our best to meet and exceed our client’s expectations. If for whatever reason you are unsatisfied, we will do our best to provide a solution to address whatever concerns you have. If you ever have an issue with the website or our service, you can submit a ticket through our support system or email us directly at customerservice@makingtheimpact.com.

If you are interested in seeing some of our most recent work, here are some examples of simple website designs we’ve done:

Oklahoma Racing Company (https://oklahomaracecompany.com/)

Gary Robert Pinnell (https://garyrobertpinnell.com/)

Kingdom Kidz Childcare (https://kingdomkidzcare.com/)

Stephens Professional Cleaning Company (https://stephensproclean.com/)

Macon It Happen (https://maconithappen.org/)

You can also check our BBB listing if you would like to read some reviews.