KlarityLifestyle Company

Hi Matt,

Thank you for reaching out to inquire about redesigning your website. I am thrilled to have the opportunity to work with you, especially given our mutual connection with one of my favorite clients.

Before presenting you with any proposals, I would like to introduce myself. My name is Melissa (Lisa) Li, and I am a lifelong web developer and graphic designer with over 20 years of experience. I am the owner of Making The Impact LLC, a small business I founded in 2018.

I am currently pursuing a bachelor’s degree in computer science at Southeastern Oklahoma State University, and I specialize in both web development and graphic design. I am taking classes part-time, so my expected graduation date is in about a year or so depending on the availability of the remaining classes I need. This summer, I will not be taking classes, and will be focusing all of my time on building and expanding my business and helping my clients.

My experiences have shaped my passion for helping others achieve their goals. I am dedicated to using my skills to help others become successful. I believe that my skills and experience can be a valuable asset to you and your business.

While I am not based in Arizona, I have successfully worked with clients across the country. As a sole proprietor, I handle every aspect of your project personally, with the help of a part-time assistant for certain tasks. This means that despite the distance, you can expect personalized attention to every detail and prompt responses to any questions or concerns you may have.

To demonstrate my commitment to your success, I have put together an introductory proposal for your consideration. If you are interested, I would be happy to schedule a Zoom call to discuss it further. After I get some details about your business and what you’re hoping to achieve, I can put together an estimate and price breakdown for the recommended services.

Thank you for considering my services, and I look forward to the opportunity to work with you.

Sincerely,

Melissa (Lisa) Li

Purpose and Goals

With a professional website redesign, KlarityLifestyle Company would have a more professional and engaging online presence that accurately reflects your expertise, values, and unique approach to lifestyle coaching. The goals of the website redesign are to increase website traffic, improve website engagement, and generate more leads for speaking engagements and coaching services.

Currently, the website lacks a clear and cohesive message, and its design is outdated and lacking. Our aim is to create a website that effectively communicates your story, values, and expertise in lifestyle coaching, and encourages visitors to take action by contacting you for speaking engagements and coaching services.

By redesigning the website with a custom and professional design, we will create a strong brand identity that resonates with your target audience. We will also ensure that the website clearly communicates your unique approach to lifestyle coaching, your credentials, and your inspiring story of perseverance and resilience.

Our ultimate goal is to create a website that is visually stunning, easy to navigate, and optimized for search engines, so that it can effectively drive traffic, generate leads, and help you achieve your business objectives.

Target Audience

The target audience for KlarityLifestyle Company’s website is individuals who are seeking to make positive changes in their lives and are looking for guidance and support in achieving their goals. This audience may be interested in personal development, self-improvement, mindfulness, and health and wellness.

Your unique approach to lifestyle coaching appeals to individuals who are looking to align their life stories with their special power – a skill or talent that they possess and enjoy doing. Your coaching can help individuals identify their special power and create a life that is fulfilling and energizing.

Your story of resilience and perseverance in the face of adversity is also likely to resonate with individuals who are looking for inspiration and motivation to overcome their own challenges and obstacles.

The website redesign will be tailored to this audience, with a clear and concise message that speaks directly to their needs and interests. The design will be visually appealing and easy to navigate, with content that is informative, engaging, and inspiring. Overall, our aim is to create a website that is not only beautiful and functional, but also speaks directly to the needs and desires of the target audience.

Site Map

Your website already has several pages, but they could be expanded upon and designed to better meet your goals and resonate with your target audience. Here are the changes we recommend to the page content and site structure:

• Home: The homepage should provide an overview of the business, including its mission, values, and unique selling proposition. It should also include a clear call-to-action to encourage visitors to explore the website further.
• About: The About page combines your current About Matt Miller page and the What is Klarity? page. The page should provide a summary at the top with more detailed information below. Your story section that discusses your background could be featured on the same page or put on it’s own page.
  • The section of the About page that talks about you should provide more detailed information about you, your background, and your expertise. This page can also include testimonials from satisfied clients to help establish credibility and build trust with potential clients.
  • The page should provide a clear explanation of what Klarity Lifestyle Company does and how it can help individuals achieve their goals and live a more fulfilling life.
• Speaking Engagements: The Speaking Engagements page should provide information about any upcoming speaking engagements or events that you will be attending. This page can also include information on how to book you for speaking engagements. While you have some information on this page, it could be expanded upon to provide more details and outline what people can expect. One or more videos can be added to the page.
• Blog: Posts from your My Life Sherpa website will be imported first, then new content can be posted, including videos.
• Give Back: The Give Back page should provide information about any charitable causes that the business is involved with, including any upcoming events or initiatives. (removed since you would like to add it later)
• Shop/Merch: The Shop or Merch page would show the available products for sale in your shop.
• Contact: The Contact page should provide clear contact information, including a phone number, email address, and physical address if applicable. This page can also include a contact form to make it easy for visitors to get in touch with the business.

Design and Branding

When it comes to the design and style of the website, we can match your existing branding or help you establish a new style that suits your desired brand identity and that reflects your values and personality. Since you already have a logo, we can use what you have as well as your existing color scheme of black, red, and white.

Black: While black is often associated with power and seriousness, it can also convey sophistication and elegance. When used sparingly and thoughtfully, black can create a sense of authority and credibility for the brand. It can be used in typography or as an accent color to add a touch of sophistication and balance.

Red: Red is a color that represents strong emotions and energy. It can evoke feelings of passion, motivation, and excitement. In the context of a brand focused on self-improvement and motivation, red can be used strategically to create a sense of urgency, drive, and determination. It can be used to highlight key messages or calls to action, energizing and capturing the attention of the audience.

White: White represents purity, simplicity, and new beginnings. It can create a sense of calmness and openness, providing a clean and fresh canvas for the brand’s content. White can be used as the primary background color, allowing the other elements and colors to stand out. It helps create a sense of clarity and allows the brand’s message and visuals to take center stage.

The way the colors are used will impact the mood, expectations, and user experience, so how the colors are used on the site are important.

Content

As part of the redesign of your website, we will develop new and improved content that is informative, engaging, and inspiring. Our goal is to create a website that not only accurately represents your expertise and approach to lifestyle coaching, but also provides value to your target audience.

We will begin by conducting research on the target audience to identify their needs, interests, and pain points. This will help us develop content that resonates with the audience and addresses their specific concerns. We will also work with you to create new and improved content that aligns with your values and expertise. This may include blog articles, ebooks, videos, and other forms of content that provide practical tips and advice for improving one’s lifestyle.

The content produced will be a combination of new and existing content, edited and crafted to ensure that it accurately reflects your approach to lifestyle coaching and appeals to your target audience. This may involve updating the tone and language used, incorporating more visual elements, and optimizing content for search engines.

Overall, our aim is to produce website content that provides value to your target audience and positions KlarityLifestyle Company as a leading authority in lifestyle coaching. By providing informative and engaging content in various formats, we can attract more visitors to the website, increase engagement, and generate more leads for speaking engagements and coaching services.

New and existing content can be written or edited using AI technology. AI can also be used to provide guidance on the types of content the page should have, produce an outline to follow, and provide other helpful information to ensure the website provides value and comes off professional and written in a style that would appeal to your target audience.

Features and Functionality

To enhance the user experience and drive engagement, we recommend your website add the following features:

1. Public speaking booking form: With a booking form, you can collect information about the speaking opportunity and the point of contact.
2. Blog: A blog is a great way to publish content that your target audience would find of value related to what you specialize in. Those searching for such content may find it in the search engine results, or if you choose to build an email list, you could send out emails notifying them when a new blog post(s) has been published on a daily, weekly, or monthly basis.
3. Social media integration: Social media is an important marketing tool for any business, and we will integrate social media into the website to drive engagement and increase brand awareness. This may include social media share buttons, links to social media profiles, and embedded social media feeds. We can link to your social media pages like LinkedIn and Instagram.
4. Online shop: Since you would like to sell some merchandise from your website, we can embed an online shop so that people can purchase products without leaving your website.
5. Email subscription form: An email subscription form could capture the emails of those who are interested in receiving notifications for when you publish new content or have something valuable to share with them.

Other features that could be added later:

1. Calendar: A calendar could include information on speaking engagements, workshops, and webinars, as well as any other events that you are participating in.
2. Testimonials: Testimonials are an effective way to build credibility and trust with potential clients. We will incorporate testimonials throughout the website to showcase the success stories of past clients and the effectiveness of Matt’s approach to lifestyle coaching.

SEO (Search Engine Optimization)

Search engine optimization (SEO) is an important aspect of any website, and the KlarityLifestyle Company website redesign will include several strategies to optimize it for search engines. By implementing these strategies, we aim to improve the visibility of the website on search engine results pages (SERPs), increase traffic, and generate more leads for speaking engagements and coaching services.

Some of the key SEO strategies we will implement for the KlarityLifestyle Company website include:

1. Keyword research: We will conduct in-depth keyword research to identify the terms and phrases that potential clients are using to search for lifestyle coaching services. We will use this information to optimize the website’s content and meta tags for relevant keywords and phrases.
2. On-page optimization: We will ensure that the website’s content is properly optimized for search engines by including relevant keywords in headings, page titles, meta descriptions, and other on-page elements.
3. Link building: Link building is an important aspect of SEO, and we will work to build high-quality, authoritative links to the website. This may involve reaching out to other websites and blogs to request backlinks, as well as creating valuable content that naturally attracts links.
4. Mobile optimization: With more and more users accessing websites on mobile devices, it is important that the website is fully optimized for mobile viewing. We will ensure that the website is mobile-friendly and provides an optimal user experience on all devices.
5. Content marketing: In addition to optimizing the website’s on-page elements, we will also develop and implement a content marketing strategy to attract more visitors to the website. This may include creating blog articles, ebooks, videos, and other types of content that are optimized for search engines and designed to attract and engage potential clients.

Overall, these SEO strategies will help improve the visibility and ranking of the KlarityLifestyle Company website on SERPs, and drive more traffic and leads for speaking engagements and coaching services.

Keywords

Your market is highly competitive, so if you want to get the best results through organic search traffic, you will need to focus on the keywords that your target audience is actively searching for.

Most of these keywords will be competitive and hard to rank for in the search engines. However, video content targeting those keywords may help you get to the top of the results faster and capture new fans on YouTube. Some of the reasons for this are:

• YouTube is often used as a search engine by those who are looking up answers to topics or how-to videos.
• Google indexes YouTube videos fast, which means they show on the search results pages faster than most websites do.
• For some keywords, Google will show videos at the top of the page, which is like prime real estate in the digital world, resulting in more clicks there than regular websites listed on the page.

The Best Ways to Promote Your Business

The marketing tactics most commonly used by successful self-improvement and motivation public speakers and coaches include:

1. Personal Branding – They build a strong personal brand and use professional headshots. This branding is used consistently across their website and social media profiles. By using headshots (and/or other professional photos of themselves), it helps to establish credibility and recognition among their target audience.
2. Content Marketing – They regularly share valuable and relevant content through blog posts, articles, videos, podcasts, and social media updates. They provide insights, tips, and inspiration which helps demonstrates their expertise and builds trust with the audience.
3. Speaking Engagements – Through speaking to live audiences, they showcase their knowledge which helps establish authority and generate new leads. Speaking engagements may be found at conferences, seminars, workshops, and industry events – both in-person and virtual.
4. Webinars and Online Workshops – Many coaches and speakers how their own webinars and online workshops, providing valuable information, inspiration, and training on topics of interest to their target audience. Webinars and online workshops tend to be a great way to engage with the audience and generate leads for coaching or speaking services.
5. Email Marketing – Building an email list and sending regular newsletters or updates is a very popular and effective way of staying connected with your audience. Many speakers and coaches share exclusive content, upcoming events, special offers, and personalized messages which helps to nurture relationships and generate conversions.
6. Social Media Marketing – Most coaches and speakers use social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube to reach a wider audience. They will frequently share inspiring quotes, success stories, behind-the-scenes content, and engage with their followers through comments, live videos, and discussions.
7. Testimonials and Case Studies – Many coaches and speakers will display testimonials and case studies from satisfied clients. This helps to build social proof and credibility. The positive feedback and success stories are showcased on their websites, social media, and marketing materials, helping to build trust in potential clients.
8. Partnerships and Collaborations – By collaborating with complementary brands or influencers, many coaches and public speakers expand their reach and tap into new audiences. You can do this through joint ventures, guest blogging, podcast interviews, or co-hosted events to cross-promote and gain exposure.
9. Referral Programs – Another popular tactic is using referral incentives. Existing clients or contacts can receive discounts, rewards, or exclusive contact for referring others to the speaker’s or coach’s services.
10. Online Advertising – Using online advertising on search engines, social media, and sponsored content is another way they reach a wider audience and drive traffic to their website or targeted landing pages.

These are of course not the only ways to promote your business, but they are the most popular tactics used by the most successful and well-known coaches and public speakers like Tony Robbins, Brené Brown, Mel Robbins, Brendon Burchard, Simon Sinek, Marie Forleo, Jay Shetty, and Gary Vaynerchuk.

The most popular types of content they sell include:

• Books – They typically delve into their teachings, philosophies, and strategies, providing in-depth guidance and insight.
• Online Courses and Programs – They provide comprehensive training and resources on specific topics.
• Audio Programs – Many offer digital downloads or CDs that may be guided meditations, affirmations, motivational speeches, or recorded seminars.
• Apparel and Accessories – They offer t-shirts, hoodies, hats, wristbands, and other merchandise with motivational quotes, branding, or logos related to their brand.
• Planners and Journals – They often offer planners, journals, and workbooks that they designed to assist individuals in setting goals, tracking their progress, and implementing the teachings into their daily lives.
• Online Memberships and Communities – Some offer membership programs or exclusive online communities. These platforms provide ongoing support, resources, and a community of like-minded individuals for continued growth and accountability.
• Live Event Tickets – Many will organize live events like seminars, workshops, or conferences then sell tickets to the events. The events allow individuals to experience the teachings firsthand, engage with the speaker, and connect with a community of like-minded individuals.

As you plan your business strategy, these tactics are something you may want to consider in your current and future offerings.