Kingdom Business Consultant Firm

Dear Stephanie,

Thank you for considering Making The Impact LLC for your website project. We’re thrilled at the opportunity to partner with you again to create a website that effectively communicates your brand and achieves your business goals.

As a successful entrepreneur, we understand that your passion is to help others develop their full potential and execute in any area using Kingdom Principles to advance the Kingdom of God. With that in mind, we believe that a well-designed website can serve as a powerful tool to help you achieve your mission and grow your business.

We have extensive experience in creating custom websites that are tailored to meet the unique needs of our clients. We pride ourselves on delivering high-quality work that meets our clients’ goals and exceeds their expectations.

In this proposal, we’ll outline our approach to creating a website for Kingdom Business Consultant Firm that will help you achieve your business objectives. We’ll also provide a detailed breakdown of the costs and timeline for the project.

We’re excited about the opportunity to work with you and look forward to creating a website that represents your brand and drives results.

Thank you for your time and consideration. If you have any questions, feel free to contact me at any time by email, text, chat, or phone.

All the Best,

Melissa Li

Purpose and Goals

Based on the information you have kindly provided, we anticipate that your purpose and goals are as follows:

1. Communicate the mission and values of your business, which is to help entrepreneurs develop their potential and execute in any area using Kingdom Principles to advance the Kingdom of God.
2. Showcase the services that your business offers, including consulting, coaching, and training for entrepreneurs.
3. Establish your business as a thought leader in the field of Kingdom-driven entrepreneurship.
4. Provide a platform for your business to connect with potential clients and build relationships with them.
5. Offer resources and tools for entrepreneurs to help them grow their businesses and achieve their goals.
6. Encourage visitors to sign up for your business’s newsletter or follow you on social media to stay up-to-date on the latest news and insights.

Ultimately, the goal of the website should be to help the business attract and convert new clients while building its reputation as a trusted advisor in the field of entrepreneurship. With these goals in mind, we have put together a proposed plan for the pages and features your website should have to help you achieve everything you set out to.

Target Audience

Given your business’ purpose and goals, we believe that your target audience focuses on Christians who are interested in starting a business and already running a business. We recognize that this audience has unique needs and perspectives, which is why we’ll take great care to create a website that resonates with them.

We’ll also ensure that the website provides value to your audience by including resources and tools that are relevant to their needs. To achieve that, you may want to consider having a blog section that covers topics related to Kingdom-driven entrepreneurship or a resource library with downloadable guides and templates to help entrepreneurs grow their businesses.

Ultimately, our goal is to create a website that effectively communicates your brand and message to your target audience, helping you establish a strong presence in the market and attract new clients.

Site Map

We have put together the following proposed sitemap based on the anticipated purpose and goals, and your target audience.

1. Home: The homepage should provide an overview of the business, including its mission, values, and unique selling proposition. It should also include a clear call-to-action to encourage visitors to explore the website further.
2. About Us: The About Us page should provide more detailed information about the business, including its history, team, and values. This page can also include testimonials from satisfied clients to help establish credibility and build trust with potential clients.
3. Services: The Services page should provide an overview of the different services that Kingdom Business Consultant Firm offers, including consulting, coaching, and training. This page can also provide more detailed information about each service, including pricing and how it can benefit potential clients.
4. Blog: A blog can be a powerful tool for building thought leadership and attracting new visitors to the website. The blog can cover topics related to Kingdom-driven entrepreneurship, such as leadership, vision casting, and spiritual practices for business success.
5. Resources: A resources section can include downloadable guides, templates, and other tools that entrepreneurs can use to grow their businesses. This section can also include links to relevant books, podcasts, and other resources that visitors may find helpful.
6. Contact Us: The Contact Us page should provide clear contact information, including a phone number, email address, and physical address if applicable. This page can also include a contact form to make it easy for visitors to get in touch with your business.
7. Testimonials: Testimonials from satisfied clients can help establish credibility and build trust with potential clients. Consider creating a separate page to showcase these testimonials and share success stories from past clients.

Design and Branding

The styles, colors, and overall design of the website will need to reflect your existing branding and materials. Below is a breakdown of the proposed design and branding to be used on the site.

1. Color scheme: Since you have existing marketing materials, the colors of the site will match those as closely as possible. The colors to be used include: gold, black, pale yellow, and white.
2. Typography: Your logo uses a combination of serif and sans-serif fonts. We will use fonts that best match it to keep a consistent look and style with your existing marketing materials.
3. Imagery: The graphics, photos, and decorative elements used on the site will use what you provide and what seems to best match your business. Decorative elements include dots, lines, shapes, and thin line borders.
4. Logo: Since you already have a logo that you want to use for your business, we will use what you provide, unless you request otherwise.

Content

Your website will need content that reflects your business, what you offer, and gives your target audience the information they need to make a decision to move forward. We can provide you with the content, as we have in the past, or you are welcome to come up with your own.

In terms of tone and style, it’s important to convey a sense of expertise, authenticity, and empathy in the content. Consider using language that is clear and accessible to the target audience, while also demonstrating a deep understanding of their needs and challenges.

By including high-quality content on the website, you can establish Kingdom Business Consultant Firm as a trusted advisor in the field of Kingdom-driven entrepreneurship, and help attract and convert new clients.

Features and Functionality

For your business website to be successful, it needs the right features and functionality. Here is our list of proposed features that your website should have:

1. Contact form: A simple and easy-to-use contact form can make it easy for potential clients to get in touch with the business and request more information.
2. Newsletter signup: Including a newsletter signup form can help the business stay in touch with visitors and provide them with valuable insights and updates on the latest trends in Kingdom-driven entrepreneurship.
3. Social media integration: Integrating social media links and icons can help visitors follow the business on social media and stay up-to-date on the latest news and insights.
4. Testimonials: Including a section for client testimonials can help build trust with potential clients and establish the business as a trusted advisor in the field of Kingdom-driven entrepreneurship.
5. Resource library: A resource library can provide visitors with access to downloadable guides, templates, and other resources that they can use to grow their businesses. This can help establish the business as a valuable resource for entrepreneurs.
6. Blog: A blog can provide a platform for the business to share insights and thought leadership on topics related to Kingdom-driven entrepreneurship. This can help attract new visitors to the website and establish the business as a leading authority in the field.
7. Services pages: Including separate pages for each of the services that the business offers can help potential clients understand the specific ways in which the business can help them achieve their goals.
8. Mobile responsiveness: Ensuring that the website is optimized for viewing on mobile devices can help provide a positive user experience for visitors who access the website on their smartphones or tablets.
9. SEO: Optimizing the website for search engines can help potential clients find the business when they search for keywords related to Kingdom-driven entrepreneurship. This can include conducting keyword research, optimizing page titles and descriptions, and ensuring that the website content is relevant and high-quality.

By including these features and functionality in the website, you can create a valuable resource for entrepreneurs and help the business attract and convert new clients.

SEO (Search Engine Optimization)

SEO is an important part of every website as it helps influence the rank and presence your website has in the search engines. For every keyword, your business may rank differently and appear on different pages in the results. If you use the right techniques correctly, you can improve the chances of your website appearing in the search results for your target keywords.

SEO is what brings free organic traffic to your website. Organic traffic refers to people who come to your website without paid advertising but out of interest based on the content your website has or what they think your website has to offer.

1. Keyword research: Conducting thorough keyword research is a critical first step in optimizing the website for search engines. This involves identifying the keywords and phrases that potential clients are using to search for businesses like yours. There are many tools available to help with keyword research, including Google’s Keyword Planner and SEMrush.
2. On-page optimization: On-page optimization involves optimizing the content and structure of individual pages on the website to make them more search engine-friendly. This can include optimizing page titles and descriptions, using heading tags to structure the content, and ensuring that the website content is relevant and high-quality.
3. Technical optimization: Technical optimization involves optimizing the website’s technical infrastructure to make it easier for search engines to crawl and index the website. This can include optimizing the website’s URL structure, using XML sitemaps to guide search engines, and ensuring that the website is fast and responsive.
4. Link building: Link building involves building links to the website from other high-quality websites. This can help to improve the website’s authority and visibility in search engine results pages (SERPs). There are many strategies for building links, including guest blogging, creating high-quality content that other websites will want to link to, and engaging in outreach to promote the website to relevant audiences.
5. Local SEO: If Kingdom Business Consultant Firm serves clients in a specific geographic area, local SEO can be a powerful tool for driving traffic to the website. This can include optimizing the website for location-based keywords, creating listings on local directories and review sites, and engaging in local link building strategies.

By optimizing the website for search engines, you can improve its visibility in search engine results pages (SERPs) and attract more potential clients to the business. An ongoing SEO strategy can help the website stay competitive and continue to drive results over time.

Keywords to Target

We did some quick keyword research to help identify the keywords your website content and online marketing should target:

There were only 4 keywords that came up in our research that people are actively searching for. Google estimates that there are approximately 130 searches per month in the United States.

While it is possible your website may appear in the organic search results, the number of monthly searches is so small that we recommend you use more targeted advertising methods such as social media, personal referrals, partnering with complementary businesses, and email marketing if you want to see the best results.

Proposed Solutions

Since you already have website hosting with us, we can host the website on the same server as your other sites. This also includes email addresses. Since you already have a logo, we are not including a charge for the logo design.

Proposal #1 – The Complete Solution – $541

With the complete solution, we will plan, design, and build your website as we have with your other two sites. This includes the content and graphics, contact form, and all the proposed pages and features. To help you get a blog and resources section started, we will provide you with some initial content for those sections which you can later build on.

• $12 – Domain name (renews at $18/year)
• $299 – Basic site setup and design for all pages, including initial set of blog posts and resource pages
• $200 – Website content for entire site, including initial blog posts and resource pages
• $30 – Contact form

Proposal #2 – Standard Package – $290

The standard package comes with the typical website features and pages – the homepage, services, about, and contact page. It includes the content and graphics, as well as the contact form.

• $12 – Domain name (renews at $18/year)
• $199 – Basic site setup and design for up to 5 pages
• $49 – Website content for basic site pages only
• $30 – Contact form

Proposal #3 – Only the Essentials – $241

The essentials package is truly just that – the essentials to help you get started. What that includes is the basic pages (homepage, services, about, and contact pages) and the contact form. You will be responsible for providing the content for those sections, but we will provide the graphics and design the layout of the pages and the site.

• $12 – Domain name (renews at $18/year)
• $199 – Basic site setup and design for up to 5 pages
• $30 – Contact form

If any of these options is out of your budget, we are open to accepting a payment arrangement, with a 50% downpayment due upfront.

Proposed Domain Names

We have put together a short list of some possible domain names that are available that seem to match your business. While there are domain names available that are shorter and might work better, they are premium domain names costing thousands of dollars.

The domain names below are available at the standard domain prices:

• kingdomconsultantfirm.com
• kingdombusinessfirm.com
• thekingdombusiness.net
• christianbusinessconsultant.net
• faithbasedbusinessconsulting.com
• faithbasedbusiness.net

If you would like other domain names to consider, please let me know and I will put together some other domain names that are available.